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Even during the times of advanced analytics and data-driven market intelligence, Focus Group (FG) Interviews continue to play an important role in modern market research. It helps the researcher to gain deeper insights into the consumer thought process. It highlights the opinions, thoughts, bel
In India, in recent years, there has been a significant rise in the popularity of organic foods. Indian households are now realizing the long-term benefits of going natural and organic. The recent pandemic has also triggered the demand for chemical-free natural food substances. The present orga
India is the second-largest fruit producer in the world after China. In FY 21, the total fruit production in India amounted to 102.7 million tonnes, marginally growing up by FY 20. In the past 5 years, the total fruit production in India has grown at a CAGR of 2.6%. Major categories of fruit produce
The Indian textile industry constitutes ~ 2.3% of the national GDP and plays a pivotal role in the economy. Besides a large domestic market, India is also one of the largest exporters of fabrics like cotton and jute and the second-highest exporter of handwoven fabrics. The textile industry contribut
Indian Information & Communication Technology (ICT) space is sized at over 400 billion, one of the largest in the world. The IT & ITeS space alone is sized at over USD 180 billion. Indian IT exports play a very critical role in the global IT & technology industry. Around 50% of the India
In the past 2 years, there has been a tremendous increase in the popularity of online learning and has become one of the biggest trends in the overall Indian education sector, which is roughly valued at USD 120 billion. People are gradually accepting that eLearning is equally effective as traditiona
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