Latest Market Analysis

India is witnessing a substantial rise in demand for serviced living. Though serviced apartments and villas have existed in India since long, the market is seeing an upswing in the recent years. Post pandemic, there is a visible shift in the way tourism and vacations are approached.The nature of tra

Snacking has always been an integral part of the Indian lifestyle, From Indori Namkeen to Gujarati Khakhras to Banana Chips of Kerala, average Indian households love to snack. From casual indulgent snacking to using them as a side dish with tea/ coffee, snacks are ubiquitous in Indian households. In

Rise of the Online Test Prep EcosystemThe competitive entrance exam prep education & coaching industry in India has proliferated well in parallel to the various higher education recruitment and admission exams, with competition rising fast in the recent many years. Notably, especially in the pos

Market OverviewEducation is the foundation of a healthy society. Learning begins with the family and is further developed in academic institutions, such as schools, colleges, universities, and other tertiary institutions. India annually allocates nearly 5% of its GDP as the national budget for educa

Clean drinking water is an essential life resource and tap water in India is no longer considered safe to consume in a direct manner owing to rapid urbanization and industrialization. India’s growing packaged and purified drinking water sector poses a solution to this challenge. Over 40% of ur

1. Market Overview - The Trillion-Dollar Nexus of Indian Consumerism:As of 2025, the Indian consumer market is experiencing a significant structural shift driven by three reinforcing growth pillars: premiumization, digital payments, and a resurgence in rural demand. This development is further