FAQ

The India Watch is a market research and business consulting advisory. We work with business owners, corporate houses, discerning investors, etc to help them with value-driven business & market research services. Our services include but are not limited to the following

1. • Market research
2. • Quantitative surveys
3. • Qualitative surveys
4. • Mixed method research
5. • Feasibility studies
6. • Business plan development
7. • Business consulting services
8. • Startup consulting services
9. • Market analysis
10. • Quick turnaround research
11. • Pitch, investor decks, etc.
12. • India market entry services
13. • B2B matchmaking, distributor identification, etc.
14. • White papers, thought leadership reports
15. • Information advisory services

A wide range of clients can avail and benefit from the services of The India Watch. It includes but is not limited to the following

1. • MNCs
2. • Midsized enterprises
3. • Business owners
4. • Startups
5. • PE & other institutional investors
6. • Family offices
7. • Govt entities
8. • International investors
9. • Trade associations
10. • HNI investors
11. • Other consulting companies can also collaborate

The India Watch is sector agnostic, as we work across a wide range of industry verticals. Meanwhile, some of the sectors, wherein we have offered research services include

1. • F&B
2. • Manufacturing
3. • Real estate
4. • Logistics & mobility
5. • ISO containers
6. • Consumer retail
7. • Fitness & lifestyle
8. • Healthcare, nutrition, & diagnostics
9. • Alternative healthcare
10. • Tourism & hospitality
11. • Chemicals
12. • Agribusiness
13. • Textiles
14. • Education
15. • IT & telecommunication
16. • Media
17. • Petroleum & energy
18. • Family entertainment centers
19. • Public policy

In today’s complex business environment, it is essential to have access to accurate data, information, and insights. Hence thorough market research is needed by business leaders and entrepreneurs to make informed decisions

Mentioned below are the uses of market research

1. •New product launch survey
2. • Consumer perception surveys
3. • Brand identity surveys
4. • Consumer segmentation surveys
5. • Consumer satisfaction surveys
6. • Corporate benchmarking surveys
7. • Competition research
8. • Market trend research
9. • Pricing research
10. • Marketing channel research

Mentioned below are the popular methodologies of market research

1. • Quantitative surveys
2. • F2F interviews
3. • Focus group interviews
4. • Industry stakeholder interviews
5. • Retail audits
6. • Mystery shopping
7. • Secondary research (published sources)
8. • Data analytics
9. • Data extrapolation & estimation
10. • Based on the business objective and problems at hand, one can use a specific or more than one method.

Market research can be conducted by one (or more) of the following methods

1. • Pen & paper based
2. • Face to Face interaction
3. • Emails
4. • Telephonic
5. • Online surveys
6. • Secondary research (published sources, annual reports, media reports, industry association reports)

A feasibility study is conducted by a business owner or an investor before starting a new venture or project. It is done to check the viability of the business idea. Based on a feasibility study report, a business owner will decide to go ahead (or not) with the business idea.

The scope of a feasibility study will depend from project to project. There is no fixed answer to this. It will depend on multiple factors such as business objective(s), scope of work, size of investment, nature of business, etc. However, a standard feasibility comprises of the following

1. • Industry & market sizing
2. • Industry & market trend analysis
3. • Competitive analysis
4. • Consumer profiling & segmentation
5. • Consumer behavior research
6. • SWOT analysis
7. • Distribution structure analysis
8. • Value chain analysis
9. • Market potential evaluation
10. • Marketing & communication plan suggestion
11. • HR & organizational structure suggestion
12. • Financial analysis & projection
13. • Recommendations

Our popular client engagement models are

1. • Project basis (one-time study)
2. • Retainer basis (long-term engagement)
3. • Quick turnaround (short-term data & insights requirements)

We generally follow a 50:50 or a 40:30:30 model, depending on the overall scope of work. If there is more field work required, we generally follow the latter.

We are active pan India. We are also open to taking international assignments.