Feasibility Study & Market Research for Rental Villa Businesses in India

Rental villas are the new trend in India and are gradually becoming popular. Interestingly the concept of private villas with curated services are not just becoming popular amongst family outings but also across sole travellers, business travels, corporate outings, long rentals, etc. Many people now prefer private villas over conventional hotels and resorts. 

Some examples of rental villas are holiday homes, second homes, motels, beach houses, plantation bungalows, vintage havelis, rural resorts, etc. This trend is driven by several factors such as the jump in tourists, growth of middle-class, growth in demand for experiential travel, preference for exclusivity, etc. Other reason behind this shift includes easy accessibility and convenience backed by increased investments in infrastructure & logistics. Get the best Feasibility study for rental villa by contacting India Watch.

In recent times people have increasingly chosen to spend their holidays in rented villas and homestays due to their desire for personalized experience. Rental villas offer space, privacy, and must-have facilities that usually lacks among typical hotels. Moreover, the rise of remote work and digital nomadism has fueled demand for long stays and need of comfortable environments like homestays which is quite evident through Feasibility study for homestay.

Other Key growth drivers for rental villas and homestays

In addition to the fundamental factors mentioned above, there are other reasons as well, driving the popularity of the rental villa segment that are driven by doing Market research on rental villa.

•    Rental villas and homestays have become popular with business travellers, business meetings and conferences as it offers better opportunities for team bonding & interactions. 

•    There is a rising trend that can be witnessed through Feasibility study for rental apartments for weekend getaways and rental villas provide a convenient way for families and friends to escape the busy city lives and spend quality time. In addition, for groups or multi-generational family outings, renting out a villa or homestay can be more cost-effective than booking several hotel rooms.

•    Destination weddings have seen significant growth in recent years, which has also propelled demand for rental villas and other related segments. 

•    Workcations have increased because remote work allows people to mix work with leisure. Idyllic but comfortable environments which also foster productivity are provided by rental villas. Other formats like staycations and long-term leases are also boosting the demand for the segment.

Growing Organization in Rental Villa Business and Entry of Mainstream Brands 

Due to rise in popularity of Rental Villas, major hotel chains are also drawn towards the segment. Indian Hotels Company Limited (IHCL) has ventured in the segment via Ama Stays. Presently operates around 200 properties with an additional pipeline of 100 new projects. Its range of properties include British style bungalows, Portuguese Cottages, contemporary home stays, and much more. Also, there is a need for Feasibility study for guest houses in India.

Royal Orchid Hotels is also one of the largest brands getting into the segment via collaborations with various owners of villas and private properties. Leela Hotels has broadened its range by adding luxurious villas popularly known as “Leela Palaces”. These Palaces are found at key destinations and equipped with world-class amenities and services. Other features include personalized services such as private chefs, butler service and exclusive access to resort facilities. 

Oberoi Villas is a line of upscale holiday houses from renowned Oberoi Hotels. These lavish accommodations combine state-of-the-art facilities with traditional Indian hospitality. Likewise, ITC has launched a new brand Storri, pioneering bespoke premium hospitality. 

Asset light hospitality management companies are also emerging specializing in rental villas and home stays. These companies manage and rent out villas on the digital platforms as their service. These platforms are used to connect property owners and guests. Tasks such as property listing, guest screening & booking, revenue management, property management are handled by these brands. AirBnb, StayVista, Nomadic Stays, Rentalgram etc are some of the major brands in the segment. Market research and feasibility study for tourism industry shows some interesting facts and data about the entire industry.

Emerging trends and future outlook that are driven by doing Market research and feasibility study for hospitality sector: 

•    Booking processes have been greatly simplified by the introduction of fresh apps and portals. 

•    Digital walkthroughs, live video calls, and 3-D renderings has completely upgraded the space and enhanced customer experience.

•    Apps can be used for bookings of personalized services at properties like concierge, valet parking, restaurants, cafes, private wineries, pet care, spa & wellness etc.

•    Property owners as well as management firms can use analytics and data science to gain deep insights into customer behaviour.

•    Fractional ownership concepts are also gaining momentum apart from single-owned properties or timeshare concepts.

•    Not only metros but also many other cities like Ahmedabad, Indore, Surat, Hyderabad, Chandigarh report a lot of demand for rental villa and homestays.

How The India Watch Help with Feasibility & Market Study

If you are a business owner, hospitality company, or an investment house planning to start a rental villa or venture into any other related segment such as booking portal, villa management etc. then we can assist you with bespoke Market research and feasibility study for hospitality sector. Our studies would not just give you in-depth knowledge about the business and help you make informed decisions but can also assist with fundraise and stakeholder engagement. For any further information, feel free to drop us a mail at info@theindiawatch.com 

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