Feasibility Study to Start an Ayurvedic Spa in India

Market Overview & Global Scenario

Originating from India, the Ayurveda Spa industry has achieved global recognition, reflecting a growing appreciation for holistic wellness practices. The global market was valued at USD 4.86 billion in 2024 and is estimated to reach USD 8.24 billion by 2030, growing at a CAGR of 9.2%. Asia-Pacific with India being the core, continues to be the dominant market. North America is also undergoing rapid growth with the continuous widespread of its consumer base. This expansion also caters to a growing presence across countries like United States, Canada, the United Kingdom, Australia, Brazil, South Africa, and various other countries.

As per the India Watch the Indian spa market generated a revenue of USD 3.1 billion in 2024, growing at a CAGR of 17.2%. Businesses and investors are increasingly conducting feasibility and market research for healthcare services to evaluate the potential of Ayurveda-based wellness solutions, ensuring sustainable growth and strategic expansion.

The market will continue to grow and evolve at a steady pace with Ayurveda being the primary focus. The growth is attributed to factors like increased wellness awareness, burgeoning demand for authentic ayurvedic treatments, and rising disposable income. Luxury spa resorts are gaining popularity resulting in further expansion of the market.

Market Trends and Growth Drivers

The confluence of tourism & hospitality sector with Ayurveda & wellness has been driving significant growth in the segment. Major hotel chains integrate wellness experiences and packages offering ayurvedic therapy. For instance, the luxury hotel chain, Taj Group has witnessed 50% monthly increase in spa demand. With the growing interest in Ayurveda-based wellness services, many entrepreneurs are exploring the feasibility to start a spa in India, assessing factors like consumer demand, investment costs, and regulatory requirements.
There has been a 250% growth in at-home massages and spa services on digital platforms like Urban Company. This reflects the rising demand for ayurvedic spa experiences at home. The digital integration coupled with the ayurveda spa sector has been successful in tapping into a wider consumer base.
The specialized Panchakarma retreats have gained popularity driven by a growing demand for authentic therapeutic experiences. These retreats are often located in nature-centric environments, catering to consumers looking for intensive wellness programs. Kairali, Ananda, Atmantan Wellness Resort, and Soukya Holistic Health Centre are some of the most popular panchakarma retreats in India. Businesses and investors are leveraging market insights for spa and wellness industry to understand emerging trends, consumer preferences, and growth opportunities in this evolving space.
The government of India has taken major steps to promote the country’s ayurvedic and wellness sector. GOI has allocated a budget of USD 464 million towards Ayush Wellness Centres under the National Ayush Mission. The initiative has contributed to the wellness sector by renovating over 1.5 lakh health centers across the country.
The Ayurvedic spa sector has undergone diversification through the development of niche market concepts. Customized spa models with a focus on verticals like senior beauty ayurveda, mental wellness ayurveda, sports ayurveda, and senior citizen ayurveda spa have been emerging.

Competitive Landscape

The ayurveda spa market of India experiences a dynamic competitive environment with a blend of standalone spas, localized spas, and established branded chains. The market caters to consumers seeking authentic services with a blend of traditional and premium practices. Brands differentiate themselves through USPs like customized services, demographic targeting, and FMCG expansion. Businesses are increasingly conducting market research for Ayurveda industry to understand consumer preferences, competitive dynamics, and growth potential in this evolving sector.

For instance, renowned brand, Kerala Ayurveda operates in IT hubs like Bangalore and Hyderabad capturing working professionals looking for a break from the hectic work culture.

Other branded chains like Jiva Ayurveda, Kairali Ayurveda, and Tattva Wellness have also been dominating the segment. Jiva Ayurveda boasts a network of 80 ayurveda clinics across the country. The brand also hosts a telemedicine center that operates across the globe with availability of 500+ Ayurvedic doctors. Jiva Ayurveda serves patients across 1,800 cities and towns in the world.

Tattva Wellness is yet another popular brand with 90 spas in the country. The brand generated a revenue of USD 11.1 million in 2024 which reflects country’s growing demand for premium spa experiences. As the industry expands, entrepreneurs are exploring the feasibility study to start a spa in India, analyzing location viability, investment requirements, and consumer demand for Ayurvedic wellness services.

Tattva Ayurveda targets metropolitan areas like Delhi NCR, Mumbai, and Bengaluru, catering to urban consumers. Kairali Ayurveda has been expanding its footprint with 25 treatment centers in India and 9 in abroad. The brand aims to reach an annual revenue of USD 17 million by 2026 by diversifying its revenue streams by expansion of FMCG and OTC product lines. With the rising demand the market is witnessing growth of emerging brands like Ohira Ayurveda, Spa Ceylon India, and Shankara India.

Future of the Ayurvedic Spa Sector in India

The future of India's ayurvedic spa market appears to be promising, driven by demographic changes, evolving consumer preferences, and economic factors. Gen Z and Millennials are prioritizing healthy lifestyles which highlight increased spending and willingness to pay towards wellness spas practicing traditional & ayurvedic methods. Furthermore, the impact of COVID and stressful lifestyles have fuelled the demand for Ayurvedic wellness packages. The convergence of digital integration, personalized treatments, and the rise of niche spa concepts will redefine the sector. Overall, the segment holds a massive potential for businesses to benefit from the lucrative market.

How The India Watch Can Help with Feasibility Study Practices

For entrepreneurs, investors, and businesses looking to enter the burgeoning Indian Ayurvedic Spa market, The India Watch offers specialized research and analysis to ensure informed decision-making. Our tailored feasibility plans, and comprehensive market studies provide critical insights, including:

• Market size of the industry, past trends & future projections

• Market share analysis

• Key competition, capacity, USP, growth plans, etc.

• Major investments, merger & acquisitions, fund raise, etc

• Major customer segments, needs & wants, market gaps, etc.

• Customer decision making journey mapping

• Potential assessment & market scanning

• Pricing benchmarking & strategy

• Go-to market strategy

• Sales and marketing strategy

• Policy & regulatory insights, subsidies, incentives, etc.

• Distribution structure analysis