Feasibility Study

• Stakeholder Interview
• Market Study
• Customer Assessment
• Competition Assessment
• Supply Chain Analysis
• Demand Forecasting
• Financial Projections
• Marketing Plan Formation
• Policy Research
• Risk Evaluation

Feasibility Study Service

The Indian Watch is an India-focused business research, market research and business intelligence advisory that offers Market & Financial Feasibility Study services to domestic and international companies that are seeking to enter/ expand (or both) in India. Our Feasibility Studies services are tailored to the specific needs and requirements of clients and are prepared by an experienced team of feasibility study consultants. Our market research services are for existing businesses, Greenfield ventures, start-ups, and investors, etc. who can avail of our services to make informed business decisions about new projects/ products/ business verticals, etc.

• Preliminary Analysis
• Markey Study/ Market Survey
• Operational & Legal Feasibility
• Economic Feasibility
• Financial Modelling
• Presentation & Reports

What is Feasibility Study Service?

A feasibility study service or feasibility analysis is conducted by business owners/ investors/ other key stakeholders to test the viability of a business idea/product or service idea/ project, etc. It is generally conducted before a formal business plan formation. A thoroughly conducted feasibility study will render accurate inputs on whether to go ahead with a new business/ product/ project. A feasibility study is an in-depth analysis, comprising all the vital aspects of the proposed project, to know the likelihood of the project’s success. This study helps project managers assess the risk and returns of pursuing a project. This can help in saving a lot of time and financial resources.

When it is Essential to Conduct a Feasibility Study?

A company should conduct a feasibility study in the following cases:

• While launching a new business
• Adding a new product
• Acquiring a rival
• Assess the potential for success of the proposed project
• Considering a major change or planning to invest
• Assess the viability of a new business or product
• To understand the risks or rewards associated with a project

Objectives of Feasibility Study

• A feasibility study is conducted to determine the viability of an idea and to ensure that a project is legally and technically feasible and economically justifiable.
• A feasibility study evaluates a proposed project for its practicality and for its viability to determine whether it will be successful or not.
• It determines whether a project is worth the investment or not because in some cases, a project may not be a worthy option.
• It provides an independent assessment examining all aspects of a proposed project such as technical, legal, financial, economic, and environmental considerations.
• It aims to create a realistic project plan and budget and without conducting a feasibility study it is difficult to know whether a proposed project is worth pursuing or not.
• It helps in the creation of new ventures by providing vital information on vital factors like how the company will work, problems the company could face, information on its competitors, the amount of funding it can get, and from where it can get the funding.
• It also helps in convincing banks and financiers that putting money into the project will make sense.

What are the benefits of the Feasibility Study for Business?

A feasibility study or feasibility analysis has numerous benefits, and hence it should be conducted before undertaking any new assignment. Some of the major benefits include:

• Firstly, it enables the business to make go/ no-go decisions on new projects/products/services, thereby saving a lot of time and money.
• Feasibility analysis can help in analyzing numerous alternatives, finding suitable ones, and streamlining the future growth strategy.
• It also helps the team to make practical assumptions, and focus better on business goals.
• Likewise, a feasibility study is also helpful in making investor presentations.
• It may discover new ideas that could completely change a project’s scope.
• It is best to know about the proposed project in advance rather than to start immediately and learn later that the project will not work.
• It gives the company and the other stakeholders a clear picture of the proposed project.
• It discovers valid reasons to undertake the project and also determines reasons for not proceeding with the project.
• It evaluates the project on several parameters to enhance the success rate of the project.

Overall, business feasibility is a useful exercise, which should be undertaken before a new business assignment.

Feasibility Study Report Content

Conducting a feasibility study is a vital step for starting any new project, as it determines whether the project has the potential to be successful. While conducting a feasibility study, several factors are considered like the marketability of the product or service, competition, financial stability of the company, and more. The feasibility study results are summarized in a feasibility report that includes the following:

• Executive summary
• Schedule
• Marketing approach
• Item specifications
• Financial forecasts
• Goods and services marketplace
• Future technology consideration
• Research-based recommendations

How The India Watch offers Feasibility Analysis Service in India?

The India Watch is an India-centric market research and consulting advisory. We work with various investors/ business owners/ start-up enthusiasts/ c-suite executives to prepare a detailed feasibility study.

Prepared with the help of numerous expert analysts and consultants, our feasibility analysis can help business owners understand the viability of their business idea and hence make suitable decisions. Besides, the study will offer a lot of valuable information on charting out the growth strategy, identifying the potential challenges, and formulating a risk mitigation plan.

The feasibility study alongside a corporate deck and business plan can also be produced for potential investors. A well-documented feasibility report raises the chance of fundraising. Many PE players, HNIs, start-up accelerators, and other institutional investors in India prefer to read the feasibility analysis before taking an investment call.

Major Points of Feasibility Study

A feasibility study of a project is carried out to assess the following areas:

Technical Capability - It determines whether the organization has the technical expertise and resources to meet the requirements of the project.

Budget or Financial Capability - It discovers whether the organization has the budget or finances to undertake the project. Assessment of the economic factors of the project is essential to determine its financial viability and the company can make use of a cost-benefit analysis to compare its costs against its projected benefits.

Risk - The feasibility study is conducted to assess the risks associated with the proposed project and if the risks are worth taking based on the projected benefits.

Legality - Assess the legal requirement of the project and determine whether the company can meet them or not.

Operational Feasibility - It determines whether the proposed project caters to the needs of the company by solving problems or taking advantage of discovered opportunities. It also states how well the proposed project matches the organization’s planning, resources, strategic goals, and business objectives.

Time Feasibility - It estimates the time required to execute the project and so the deadline is accordingly set.

What are the steps in India Watch Feasibility Study Consulting Practice?

Step 1 Preliminary Analysis

In the preliminary analysis step, the business owner prepares an outline to verify whether the business idea is worth implementing or not. The step evaluates 1) the importance of the business idea (personal passion or driven by market trends), 2) existing solutions in the market (similar and alternative products in the market.) 3) has the company tried the idea before (Likewise has competition tried it before.) 4) How to make the product or deliver the service differently 5) Evaluation of risks.

Step 2 Market Study

In the next step, the business owners need to conduct a market study with the help of surveys/ polls, telephonic interviews, focus groups, etc. (one can either conduct one of the exercises or a mix of a few, depending on the scope of the study). The market study will help the business to know more about consumer behavior, consumer profiles, market segments, competition, pricing, size of the market, etc.

Step 3 Operational & Legal Feasibility

In this step, the business owner needs to evaluate whether the intended project/ product will be able to solve the business problem and how sustainable will be the operation in the future. The business owner also needs to review all the laws and regulations related to the product/ service.

Step 4 Economic Feasibility

A business owner needs to evaluate whether the proposed business/ project/ investment justifies the cost. In this step, the business owner should calculate the total capital investment in the project, operational expenses, and projected ROI.

Step 5 Financial Modelling

Prepare a financial model based on the cost of investment, projected profits, and cash flow estimation.

Step 6 Presentation and Reports

Finally prepare a detailed presentation/ report encapsulating all the essential findings, insights, and data derived from the feasibility analysis.

Range of Industries