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The Indian Watch is an India-focused business research, market research and business intelligence advisory that offers Market & Financial Feasibility Study services to domestic and international companies that are seeking to enter/ expand (or both) in India. Our Feasibility Studies services are tailored to the specific needs and requirements of clients and are prepared by an experienced team of feasibility study consultants. Our market research services are for existing businesses, Greenfield ventures, start-ups, and investors, etc. who can avail of our services to make informed business decisions about new projects/ products/ business verticals, etc.
A feasibility study service or feasibility analysis is conducted by business owners/ investors/ other key stakeholders to test the viability of a business idea/product or service idea/ project, etc. It is generally conducted before a formal business plan formation. A thoroughly conducted feasibility study will render accurate inputs on whether to go ahead with a new business/ product/ project. A feasibility study is an in-depth analysis, comprising all the vital aspects of the proposed project, to know the likelihood of the project’s success. This study helps project managers assess the risk and returns of pursuing a project. This can help in saving a lot of time and financial resources.
A company should conduct a feasibility study in the following cases:
A feasibility study or feasibility analysis has numerous benefits, and hence it should be conducted before undertaking any new assignment. Some of the major benefits include:
Overall, business feasibility is a useful exercise, which should be undertaken before a new business assignment.
Conducting a feasibility study is a vital step for starting any new project, as it determines whether the project has the potential to be successful. While conducting a feasibility study, several factors are considered like the marketability of the product or service, competition, financial stability of the company, and more. The feasibility study results are summarized in a feasibility report that includes the following:
The India Watch is an India-centric market research and consulting advisory. We work with various investors/ business owners/ start-up enthusiasts/ c-suite executives to prepare a detailed feasibility study.
Prepared with the help of numerous expert analysts and consultants, our feasibility analysis can help business owners understand the viability of their business idea and hence make suitable decisions. Besides, the study will offer a lot of valuable information on charting out the growth strategy, identifying the potential challenges, and formulating a risk mitigation plan.
The feasibility study alongside a corporate deck and business plan can also be produced for potential investors. A well-documented feasibility report raises the chance of fundraising. Many PE players, HNIs, start-up accelerators, and other institutional investors in India prefer to read the feasibility analysis before taking an investment call.
A feasibility study of a project is carried out to assess the following areas:
Technical Capability - It determines whether the organization has the technical expertise and resources to meet the requirements of the project.
Budget or Financial Capability - It discovers whether the organization has the budget or finances to undertake the project. Assessment of the economic factors of the project is essential to determine its financial viability and the company can make use of a cost-benefit analysis to compare its costs against its projected benefits.
Risk - The feasibility study is conducted to assess the risks associated with the proposed project and if the risks are worth taking based on the projected benefits.
Legality - Assess the legal requirement of the project and determine whether the company can meet them or not.
Operational Feasibility - It determines whether the proposed project caters to the needs of the company by solving problems or taking advantage of discovered opportunities. It also states how well the proposed project matches the organization’s planning, resources, strategic goals, and business objectives.
Time Feasibility - It estimates the time required to execute the project and so the deadline is accordingly set.
In the preliminary analysis step, the business owner prepares an outline to verify whether the business idea is worth implementing or not. The step evaluates 1) the importance of the business idea (personal passion or driven by market trends), 2) existing solutions in the market (similar and alternative products in the market.) 3) has the company tried the idea before (Likewise has competition tried it before.) 4) How to make the product or deliver the service differently 5) Evaluation of risks.
In the next step, the business owners need to conduct a market study with the help of surveys/ polls, telephonic interviews, focus groups, etc. (one can either conduct one of the exercises or a mix of a few, depending on the scope of the study). The market study will help the business to know more about consumer behavior, consumer profiles, market segments, competition, pricing, size of the market, etc.
In this step, the business owner needs to evaluate whether the intended project/ product will be able to solve the business problem and how sustainable will be the operation in the future. The business owner also needs to review all the laws and regulations related to the product/ service.
A business owner needs to evaluate whether the proposed business/ project/ investment justifies the cost. In this step, the business owner should calculate the total capital investment in the project, operational expenses, and projected ROI.
Prepare a financial model based on the cost of investment, projected profits, and cash flow estimation.
Finally prepare a detailed presentation/ report encapsulating all the essential findings, insights, and data derived from the feasibility analysis.
India Focused: We are completely focused on India, one of the fastest-growing emerging economies in the world.
Custom Solutions: Our research solutions are attuned to clients’ individual needs, budgets, and strategic objectives.
Multi-Sector Expertise: Our multi-sector knowledge does not limit us to the industry in focus but enables us to understand the entire ecosystem
Actionable Insights: Our research and data services render actionable insights to help businesses make informed decisions.