Latest Market Analysis

Unprecedented growth in smartphone penetration, availability of cheaper 4G internet, and surge in digital connectivity in the rural parts of the country have resulted in a steep rise in video streaming in India. The increase in video streaming is not just limited to short videos, gamification, etc.

India's mobile payment has risen sharply in recent years. The upcycle, which was initiated during the demonetization drive has received a further big thrust when lockdowns were imposed last year. The covid crisis, which resulted in a virtual shutdown also forced millions of Indian households to upgr

As one of the fastest-growing digital economies in the world, payment gateway adoption in India is on a steep uprise. The pandemic, which has forced most of the businesses in India to quickly embrace digitization, has also pushed the industry in an exponential growth trajectory. In FY 21, the Ind

In a new age economy, where a parallel is drawn between Data and Oil, data centres are increasingly gaining prominence. In India as well, the demand for data centres are set to rise in the foreseeable future.  The data centre market in India is set for momentous growth in the next 3 years, with an

  The current volume of installed smart meters in India is around ~ 3.1 million. The penetration is just ~ 1.14% and is much lower compared to other major economies in the world such as the USA (~70%), France (~ 65%), & China (~ 45%). However, under the Smart Meter National Program, India wil

The Indian organic food market, which is valued at USD 1.3 billion is on an evolutionary trajectory. India still holds a small share (0.6%) in the global organic food market, which is valued at USD 227 billion. However, the demand is on an upswing, as increasingly Indian households are realizing the