German Manufactures will continue to Pivot to India in the New Normal

Germany is India’s biggest partner in the EU. The bilateral trade b/w the two nations reached its zenith in FY 20, reaching USD 24.07 billion, growing by 9.5% annually. In FY 21, the bilateral trade amounted to USD 21.07 billion. In FY 19, German exports to India reached USD 15.17 billion, jumping by 14.1% annually. German exports comprise machinery (26.9%), chemicals & fertilizers (15.6%), automotive parts, semiconductors, etc. Indian exports mainly consist of textile (23.5%), chemical products (18.5%) leather products, pharma, metal products, etc. 

On the back of growing bilateral trade, German Investments in India have also seen an upturn in recent years. German investments in 2018 amounted to USD 931 million growing at a CAGR of 22.1% in the past 5 years. In 2020, despite the pandemic, the German FDI to India was around USD 420 million.  

German investments in India are not a new phenomenon, as prominent German companies such as Bosh, Siemens, Bayer, etc. have been present in India since pre-independent times. In recent years, however, more German companies are contemplating moving their supply chain and production facilities to India, rather than establishing just trade offices. Governments of both countries have shown interest to nurture a strong relationship based on the thrust on trade, commerce, and investment inflows. Indian companies, especially IT companies such as Tata, Infosys, etc also have a strong ground presence in Germany. 

India’s Improving Business Climate 

Improvement in India’s business climate is also drawing the interest of German manufacturers. India under flagship programs such as Make in India and Self-Reliant India (Aatm Nirbhar Bharat) have taken a host of initiatives to give a facelift to its manufacturing sectors. Presently manufacturing comprises 18% of the GDP but the GOI has outlined a long-term roadmap to take the overall GDP contribution of manufacturing to a quarter. 

100% FDI has been allowed in most of the sectors including pharma, infrastructure, food, textiles, medical devices, machinery, and much more. Even in critical sectors, FDI policies are liberalized. 74% FDI under the automatic route has been allowed in the defense manufacturing industry. 

India has already strengthened its foothold in global pharma, automotive, textiles, smartphone steel & iron ore. However, there are numerous sunrise sectors such as electronic appliances, consumer goods, batteries & semiconductors, packaged food & beverages, hardware & machinery, etc. which are set to grow aggressively in the coming years. As Germany already has expertise in most of such sectors, it can benefit immensely from moving its supply chain to India in these categories. 

German manufactures can also benefit from the lucrative PLIs announced by the Indian government. GOI  has recently announced a host of lucrative PLIs in Pharma, Textile, Smart Phones, Processed Food, Automobiles, etc.  

USD 1.4 Trillion Infrastructure Grid 

A robust infrastructure is a cornerstone to increased manufacturing outputs. Indian Government is committed to developing a world-class infrastructure that can bolster its ambition to become a go-to manufacturing destination for international enterprises. 

An Infrastructure Investment Grid (IIG) has been deployed that will facilitate USD 1.4 trillion investments by 2025. Already projects worth USD 692 billion is under construction. India’s recent upturn in infra growth is also widely acknowledged by the international investor community. 

Systematically aviation, railways, urban transit, which were mostly state-run affairs have been now opened for increased private participation. In addition to improving its road, railways, and aviation sectors; the country is now aggressively working towards enhancing its port infrastructure. India aims to realize a gross MMPTA of 3300 by 2025 through process improvement, capacity building, and new port developments. 

Recent German FDI in India 

  • Webasto, the German auto part manufacture has invested USD 33 million in a plant in Pune to produce sunroofs.   
  • German auto component manufacturer ZF will double down its investment in India and has lined up an investment of ~ USD 230 million. The company will hire around 5,000 skilled engineers in the country. 
  • During Pandemic, German shoe manufacturer Von Wellx has shifted its production facilities from China to India. The shoe manufacturer plans to produce ~ 5 million pairs of shoes in India.  Siemens Healthineers will invest USD 186 million over the next 5 years to scale up its innovation capabilities in India.  In May 2018, Siemens opened four Mindsphere centers in India. 
  • In 2020, Bayer has set up a new production plant in Vapi, following an investment of USD 28 million. 
  • Liebherr has invested USD 71 million to set up a fridge manufacturing facility in Aurangabad, situated in the province of Maharashtra. The production unit has an annual capacity of ~ 500,000. 
  • German TV manufacturer Blaupunkt has set up android TV manufacturing in India following a deal with a local contract manufacturing.  
  • In 2018, Thyssenkrupp has set-up a Cold Rolled Grain Oriented (CRGO) steel manufacturing facility in India.


How The India Watch Can Help 

As a top-notch India-centric market research and business consulting advisory, we can help German companies looking to enter the Indian market. 

  • Tailor-made business research solutions to help companies make informed decisions about India. 
  • Detailed market entry road map backed by insightful data and on-ground support. 
  • Regulatory insights and detailed information on state-wise and industry-specific policies. 
  • Data and insights on market segments, customer assessments, pricing, etc. 
  • The feasibility study on new projects and products in the Indian market. 
  • Assistance on company formation 
  • Location analysis and office/manufacturing set-up 
  • Tender tracking/ Opportunity assessment 
  • Growth plan formation 
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