Custom Feasibility Study for Housing Projects in Delhi NCR

The residential sector of India has undergone remarkable growth in 2024, driven by rapid urbanization, a healthy job market, rising disposable income, and a pivot towards lifestyle-centric realty projects.
Besides affordable and mid-income homes, residential markets have experienced a rise in demand for premium and luxury housing options. Additionally, developers and investors are conducting market research for retail real estate in India to analyze location viability, consumer preferences, and investment potential in high-growth urban centers.

As per IBEF, home sales in India reached USD 42 billion in 2023, showcasing a record-breaking 48% year-over-year sales. The segment is projected to register itself into a trillion-dollar market by 2030, as per a study by Niti Aayog.
In 2024, the total residential sales of top metros amounted to 303,000, growing by 11% as per a study by JLL. During the same period, the total new launches amounted to around 302,000, indicating a healthy demand and supply dynamics.

Indian metros are witnessing a burgeoning demand for premium (2-4 cr.), luxury (4-7 cr.), and ultra-luxury housing (7 cr.+), which will further drive the property market in 2025. The shift towards high-end residential projects is rooted in a surge in demand for well-managed aspirational properties. Homebuyers are now willing to go the extra mile to buy swanky and lavish properties.

The Lucrative Housing Market of Delhi NCR:

The housing market of Delhi NCR has witnessed robust growth and presents a bundle of lucrative opportunities for businesses.

In 2024, the Delhi NCR housing industry has surpassed other prominent markets such as Hyderabad & Bangalore. In 2024, as per the study by Prop Equity, total sales in Delhi NCR amounted to INR 1.53 lakh crores (USD 21 billion), rising up by 63% in comparison to 2023. The city of Gurgaon alone accounted for over 60% of sales. Additionally, investors and developers are conducting feasibility study for retail ventures to identify prime locations and assess demand trends, further fueling commercial developments alongside the housing boom.

There are various trends solidifying the housing market in Delhi NCR, as mentioned below.

Market Growth Drivers:

• Gurugram is one of the major corporate hubs across the country with the presence of various businesses, MNCs, start-ups, etc. This indicates the city has a large number of working professionals seeking housing options. This creates a heavy demand for residential places, driving growth in the segment.

• Gurgaon's strategic location and proximity to the national capital make it highly desirable for both residential and commercial investments. Additionally, the region’s excellent connectivity through roads, metros, and airports makes it accessible and a lucrative destination for business owners. Investors are also conducting feasibility analysis for retail business to explore profitable opportunities in high-demand areas.

• Ongoing infrastructure developments like Dwarka Expressway and Delhi-Mumbai Expressway have enhanced connectivity across the national capital region. Benefiting from this growing demand, developers like DLF, Whiteland, M3M, and Signature Global have launched various residential societies, luxury villas, and premium townships along this corridor.

• The rental yield growth for Delhi NCR is a major attraction for investors. Few key micro-markets in Gurgaon & Noida are seeing a year-on-year growth of 5-7% in rental yields, suggesting a solid recurrent income potential, which further drives investments into the sector. Additionally, market research for retail real estate in India indicates a surge in demand for commercial spaces alongside residential expansion, further strengthening the region’s investment appeal.

• The segment is also experiencing a rising demand for gated societies with a secure environment and top-notch amenities. Major developers in the market are capitalizing on this lucrative opportunity with the launch of various such projects.

Investments & Trends in Delhi NCR’s Real Estate Sector:

• Delhi NCR held the highest PE investments across the Indian real estate market in 2024. As per Cushman & Wakefield, the region bagged an investment of more than USD 1 billion in 2024. Corporate spaces and luxury housing were the topmost verticals responsible for a significant portion of investments.

• Dwarka Expressway, Sohna Road, and Noida Expressway are the current prime locations for residential and commercial investments. More than 12,000 residential units were sold across the Dwarka Expressway, generating a revenue of USD 2.8 billion in 2023. (Source: JLL India)

• According to media reports, realty organization Landmark Group is set to invest USD 477 million in various new housing and commercial projects over the next two years.

• Delhi NCR’s housing sector continues to drive impressive private equity investments in recent years. For instance, previously, Red Fort Capital invested USD 113 million into a project by residential developer Lotus Greens. Also, ATS Group in Gurgaon bagged a PE investment of USD 16.7 million.

• With the rising demand for organized retail spaces, a viability study for malls and hypermarkets in India has become essential to assess investment potential in high-footfall locations such as Delhi NCR.

• Furthermore, industry experts have predicted continued growth in the Delhi-NCR real estate market. The segment holds potential for further PE investments in the commercial and residential sectors. For instance, Sohna Road is emerging as a hotspot for investors due to the ongoing infrastructure development around the corner.

How The India Watch Can Help with Feasibility Study Practices 

If you are a real estate developer, business owner, high-net-worth investor, investment & funding agency, or any business entity interested in entering the Delhi-NCR residential sector, The India Watch can provide invaluable support. As a research agency, we specialize in delivering tailored feasibility plans and comprehensive market studies. Our services encompass:

• Market size of the industry, past trends & future projections
• Market share analysis
• Key competition, capacity, USP, growth plans, etc.
• Demand and supply insights
• Location strategy 
• Major customer segments, needs & wants, market gaps, etc.
• Customer decision making journey mapping
• Potential assessment & market scanning
• Pricing benchmarking & strategy 
• Go-to market strategy
• Sales and marketing strategy 
• Policy & regulatory insights, subsidies, incentives, etc. 
• Distribution structure analysis  
• Addressable market size estimation 
• Financial projection and plan, ROI, ratio analysis, etc. 
• SWOT analysis
• Key success factors, growth enablers, risks & challenges
• Future growth roadmap based on the overall research

 

For any further query, feel free to drop us a mail at info@theindiawatch.com

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