Feasibility Study to Open a Gym and Fitness Centre in India

India is witnessing an extensive transformation in gym, fitness, and lifestyle industry. Especially post pandemic, people understand the gym is not just about aesthetics but also crucial for overall health and well-being. Furthermore, the growth in the segment is backed with factors like country’s exploding economy, rise in disposable income, rapid urbanization, and increasing health consciousness. This is the reason that there is a need for Feasibility Study For Gyms And Fitness Centres In India. 

In 2023, the Indian gym industry generated a total revenue of USD 1.15 billion. The market is expected to grow at a CAGR of 16.8% between 2024-2028 and salted to reach USD 2.5 billion by 2028. Though the overall gym penetration rate in India is modest ~0.5%, the market is poised to grow fast in the coming years. 

Growth drivers of gym and fitness industry of India

The India fitness industry is undergoing a burgeoning transformation, fueled by some key growth drivers. Mentioned below are the key growth engine of the segment:

-    More than 65% of total population is under the age of 35, comprising of Millennials & Gen Z. It is one of the main target group for gyms and fitness business. As per the Market Research For Gyms And Lifestyle Centres In India. 

-    The expansion of internet and digital media has promoted the idea of fit & ideal body type. It has also reinforced the idea of health, wellness, fitness, lifestyle, etc. 

-    In 2023, India’s per capita GDP was USD 3,723 and is increasing rapidly. This indicates to enhanced purchasing and consuming power towards fitness. Also, there’s a rise in voluntary spending by the younger population.

-    Earlier, gyms in India were dominated by men but now women are also actively singing up for memberships. A recent survey showed, 40% of gym members are women. Mid to old age individuals are also indulging themselves into physical activities like gym, cardio, Zumba, aerobics, yoga and pilates. Gyms in India are coming up with specialised plan for women to expand their reach. 

-    Diabetic patients in India are expected to reach at 73.5 million by 2025. Millions of people also suffer from various cardiovascular diseases. Aerobics, strength training, flexibility exercises can be helpful to control such diseases. 

-    The emergence of social media and rapid growth of influencer & celebrity culture had a deep impact on the fitness industry as per the Market Research For Lifestyle And Health Industry. These channels turned out to be very able for promoting healthy lifestyles, new directions in fitness industry, gym subscriptions. Etc. 

-    To encourage a healthy lifestyle among people, the government is launching awareness campaigns throughout India including Fit India Movement. The aim of this program is to change habits from a sedentary to an active lifestyle.

Organised players in the segment

There is a total of 69,400 gyms in India, out of which 14% are branded and organised players. 86% of the market falls under local and independent gyms. These gyms are often more affordable but lack in providing advanced equipment and amenities. Limited professional guidance is a major concern for unorganised gyms. Get into contact with India watch as we can help in How To Write The Feasibility Study For Gyms In India.

Whereas organised players are aggressively taking over the market by offering standardized quality. Though pricing is generally higher. Indian gyms can be categorised into 3 types based on pricing, Low-range gyms (annual fee: INR 6,000 – 12,000), Mid-range gyms (annual fees: INR 12,000 – 24,000) and High-end gyms (annual fees: INR 24,000 and above). 

Cultfit is the market leader with over 580 branches across the country and an annual revenue of USD 35.8 million in 2023. Talwalkar founded in 1932, is the oldest and most established brand in the country. Annual revenue is USD 14 million (2023) and the brand has 220 branches all over. Gold’s gym is also a trusted entity with 150 centres spread in 25 states. Global chains like Anytime fitness, Fitness first, Snap fitness, Ozone fitness has also set a strong foothold in the sector. All this is promoting Market Research For Lifestyle And Health Industry.

Branded chains exploring other Ancillary Business Verticals 

-    Cultfit offers various types of tests like full body checkup, vitamin screening, thyroid screening etc on their website. They have their own merchandise which offers gym wears & essentials and other accessories like boxing gloves, yoga mat etc. Also, they offer a wide range of Treadmills and Spinbikes under their branding. 

-    According to the Market Research For Gyms And Lifestyle Centres In India Gold’s gym provides a wide range of protein supplements like bars, protein drinks, protein powder (whey and isolate), fitness drinks, etc. They also offer supplements like EAA powder on their website Gold’s gym nutrition. They also have cafeterias in some of their branches which offers health foods, detox water and more. 

-    Virat kohli owns a gym chain chisel and has also entered health café segment namely Vault. It offers a wide range of health food based on calories and protein count. The new menu is divided into segments like Large Plates, Gourmet Wontons, Salads, Signature Hummus and Small Plates.

-    Anytime fitness launched Myprotien which offers a wide range of whey protein, isolate protein, creatine, BCAA powder and other supplements. It also offers active wear and various other accessories. 

The Rising Trends of Online Fitness in India

Since the beginning of the pandemic, the fitness industry has also seen a remarkable shift towards online medium as shown by the Feasibility Study For Fitness Studio. Consequently, even more fitness technologies and products keep flowing into the market creating strong linkages between fitness experts and fans. 

By 2033, global online fitness market is slated to reach ~ 4.5 billion, growing at a CAGR of ~12%. Some key drivers behind this growth include increased demand for advanced workout sessions and a sharp rise of AR or VR-based training. 

Consequently, India’s health and wellness journey is being powered with new age technologies like AI, ML, intelligent wearables enabling people to become more focused. 

Numerous gyms and fitness chains that operate on-ground are now also embracing the digital medium in India, thereby giving push to virtual exercise sessions, consultations, holistic training etc. Feasibility Study For Gyms And Fitness Centres In India shows that famous chains like Cultfit, Anyime fitness ,Snap fitness etc have adopted such programs through their website. They also have their specialised app on app store and playstore.

Some other popular fitness apps include Gympik, HealthifyMe, Nike Training Club, 30-Day Fitness at Home, Sweat and Glo. These online fitness program in India can be segmented based on: Business Model (Subscription-based, pay-per-class and hybrid models) and Target Audience (General fitness, yoga, dance, strength training and personalised training). The future of online fitness in India looks very promising with trends such as Live Interactive Classes, Gamification and AI-Powered Personalization.

Market Research & Feasibility Study for Gyms and Fitness Business in India 

If you are existing business or a new investor planning to enter the gym & fitness sector in India, The India Watch can offer custom research solutions. Through our market research and feasibility services we can enable businesses make informed decision. Our range of services for Gym and Fitness sector includes the following 

1- Market research, business research, surveys, etc. 

2- Feasibility Study For Fitness Studio & viability studies for new gyms and fitness centres. 

3- Tailor made insights on market, customer segments, competition, etc. 

4- For any further information, feel free to drop us a mail at info@theindiawatch.com 

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