Retail Ventures Booming Around the Dwarka Expressway in Gurgaon

Overview of Dwarka Expressway:

Dwarka Expressway or DXP is an 8-lane superhighway connecting Delhi’s Dwarka region with Gurugram. Starting from Mahipalpur, the 29-km expressway terminates at Kherki Daula Toll Plaza in Gurugram. 

The expressway was introduced to reduce traffic congestion which later emerged as one of North India's fastest-growing real estate corridor. There was a year-on-year growth of 58% in property values along the corridor indicating the massive real estate potential of the expressway. 

The ongoing developments along the highway is boosting growth in numerous sectors, creating various lucrative opportunities for businesses houses and investors. Connectivity with IGI Airport, DMIC and International Convention Centre Dwarka is fuelling demand for commercial real estate in the region. 

These factors collectively is also spurring the demand for modern retail such as malls, shopping arcades, SCOs, cafes, entertainment spaces, F&B, etc. 

 

Factors Creating Demand for Modern Retail along The Dwarka Expressway:

Ø The rise of residential/housing spaces along the Dwarka Expressway will boost the demand for modern retail. As per The India Watch Analysis, over 19,000 new residential units were developed across the corridor in 2024. The number is projected to reach 30,000 units by 2028. This will further drive the retail expansion. With the influx in the number of households, there will be increased demand for shopping complexes, malls, entertainment, and dining options. 

 

Ø The strategic location of the expressway improves retail accessibility for areas like Sector 83 and Sector 91 attracting a wider range of consumers. These micro markets including nearby regions have a population of approximately 80,000 which makes them prime locations for retail hubs. Additionally, direct connectivity with IGI Airport and the main Gurugram will further boost the retail potential. 

 

Ø Entry of major developers like M3M, DLF, Emar, Mapsko, Vatika, etc. will drive a bundle of opportunities for retail providers eyeing to start their operations along the corridor. For instance, Ansal API Ltd. has launched “The Townwalk” in sector 104 which features over 300 retail units. These investments by major developers underlines the immense potential of modern retail across the expressway. 

 

Ø Likewise, Elan has launched The Mark, a mixed retail project spread across 10 acres of land in sec-106. Satya has introduced The Hive in sec-102 spread across 6 acres. 

 

Ø Regions falling along the Dwarka Expressway, i.e. sectors 73 to 95 have been rapidly emerging as a lucrative retail hub. The area designated as New Gurugram has witnessed a surge in malls, shopping arcades, and dining spaces. The region already has availability of 8 to 10 malls & arcades which signifies the burgeoning demand for modern retail. This diversification, coupled with the growing residential footfall has created various opportunities for businesses to thrive.

Ø Sector 88 and the surrounding areas along the Dwarka Expressway will experience enhanced connectivity through the proposed metro extension. This will further drive more foot traffic creating various opportunities for modern retail development. 

 

Global City - A Lucrative Opportunity for Modern Retail Businesses:

 

Global City is a micro-town spread across 1000 acres near Dwarka Expressway which will be completely operational by 2032. The project is inspired by international megacities like Dubai & Singapore, holding a cumulative investment of USD 15 billion. 

The global city will include cutting-edge infrastructure, high-rise residencies, commercial zones, retail hubs, and entertainment spaces. There will be a primary focus on fintech corporations, AI-powered startups, smart technologies, and Research & Development centres to boost the knowledge economy. Furthermore, the emergence of Global City as a technology hub will solidify Gurugram’s position globally. 

The micro-town holds various lucrative opportunities for retail businesses. The project spread across 12 million sq. ft created adequate space for various retail formats including supermarkets, hypermarkets, franchises, and high streets. The global city will accommodate 1 million residents indicating a strong consumer base. 

Retail businesses can cater to the needs of the vast consumer base. Retail providers can capitalize on the demand for modern shopping experiences, entertainment, and dining options within this self-contained ecosystem. A strong focus on technology-driven services like high-speed transit and walk-to-work concepts can attract tech-savvy consumers which will further shape an innovation-based retail market. Overall, the global city presents enormous opportunities for retail providers to tap into the massive landscape.

 

How can The India Watch Help?

For retailers seeking to capitalize on the burgeoning market along the Dwarka Expressway, The India Watch offers specialized research, market studies and feasibility reports to ensure strategic entry and sustained growth. Our tailored feasibility studies and comprehensive market insights provide crucial data, including:

Ø Retail market size & growth

Ø Detailed competitive analysis of existing players in the market

Ø Tracing recent investments and major developments in the sector

Ø Identification of key customer behaviour and their needs.

Ø Location & Accessibility Analysis

Ø Go-to-Market Strategies to Optimize ROI

Ø Sales & Marketing Strategies

Ø In-depth Regulatory & Policy Insights

Ø Distribution & Supply Chain Analysis

Ø SWOT Analysis

Ø Financial Projections & Risk Assessment

Ø Addressable market size estimation

Ø Key success factors, growth enablers, risks & challenges

Ø Future growth roadmap 

 

For any further query, feel free to drop us a mail at info@theindiawatch.com